Beauty

— Essie National Nail Polish Day Campaign

Responsible for: campaign strategy, influencer recruitment, influencer selection, brief creation, content review, influencer communication, campaign management, insights & reporting, and incentive fulfillment.

One-Day Campaign Results:
- Reach: 3.6
- Impressions: 1M
- Engagements: 90k
- Impressions Engagement Rate: 9.4%
- Number of Repurposeable Assets Created on June 1st: 97