Fashion
— Express Influencer and Ambassador Programs
Responsible for: program strategy, influencer recruitment, influencer communication, brief development, campaign management, insights and reporting, and scale.
Nominated for a 2019 Shorty Award
Combined 2018-2019 Campaign Results:
- Number of repurposeable assets: 7,000+
- Reach: 117.5M
- Engagements: 5.4M
- Impressions: 69.7M
- Impressions Engagement Rate: 7.7%
- Revenue Driven from Instagram Content: $300,000+