Outdoor

— Stormtech Performance Gear Brand Campaign

Goal: source influencer generated content to use for brand marketing materials at a lower cost.

Responsible for: influencer recruitment, influencer selection, brief creation, influencer communication, campaign management, and insights & reporting.

Brand Campaign Results:
- Reach: 112k
- Engagement: 11k
- Engagement Rate: 9.8%
- Number of Repurposeable Assets: 17

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